Sunday, January 29, 2012

End Malaria


Thanks to one of my twitter followers, Ryan the RD, I was able to receive another Favorite Book.  End Malaria is a compilation of short reflections by all types of people on how to think, act, and develop a philosophy and action plan for life.  The book was created as a means to raise money for the pandemic caused by malaria in South Africa (all of the proceeds go to purchasing nets for the families in Africa).  This is a 2011 edited book, with brief bios from the various authors.  The four sections of the book include: Tap Your Strength; Create Freedom; Love and Be Kind; and Disrupt Normal.  One of the reflections was by a former NYU teacher (I took his course!), David Rock, who taught in the Life Coaching program.  He writes about the impact of neuroscience on behavior.  Did you know that positive comments and images have an impact on us, but that impact is not as big as the effect of negative statements and images on people?  Wow, it does matter.  Another notable contributor is Tom Peters, author of the Pursuit of Excellence. The book weaves in social media and its impact on our brand and our thinking.  I found it to be a very motivating quick read.  Each bio included their twitter account and website, how cool is that?  Some take-aways from the book include: “Anything worth doing will be filled with uncertainty,” "Courage is simply acting in a way that puts you at risk in a fearful or uncomfortable situation in which the outcome is uncertain,” "Do it yourself – Do it with Peers – Do it with Technology."  My particular favorite concept is one I thought I created, but clearly not… "who is on your 'Board of Directors' for you creating your plan for the future."  The book’s cost goes to charity, plus some really tangible things to DO to make change in your life, why wouldn’t you want to read this one?  Go get it for anyone who has ever dreamed big!

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