Tuesday, February 1, 2011

Join Me


It is amazing what weird things people do…. take for example Danny Wallace from the United Kingdom.  The book, Join Me, is a step by step overview of Wallace’s journey of creating a “collective of people” called Join Me.  This happened after he returned from the funeral of his great uncle – Gallus – and Wallace learns of Gallus' attempt to create a collective of his own 50 years previously.  Fast forward to 2002, the internet age and a desire to bring a group of people together for the purpose of…. hmmm that’s the point, there was no reason except to have people join up.  Amazing how many people seek connection to others and Join Me allows people to do just that.  Guess what … the group is still growing http://www.join-me.co.uk/ and going global.  Danny decides to do this collective work, yet he hides it from his girlfriend as she would think he was a “nut job”… take a look at his mug and you will see he is!  So Danny requires people to send in a passport picture and answer a questionnaire to become “Joinees.”  People do!  When he receives more and more press, he is pressed to answer the question, Join What?  Wallace, on a whim, tells people to do good on Fridays for older men.  Why men?  Hey they have a shorter life span.  Wallace’s book brings the reader from the first Joinee through number 1,000.  A love story is never complete without a challenge and then forgiveness.  We have both here!  Shocking what becomes a book these days!  An ok read, riveting idea though huh?  Not the best written but the chronology is interesting to see.  A good way for entrepreneurs to learn how to get people to buy something they don’t know what they are getting.  Not a top read for sure, I’m not joining!

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